Music Videos are, in essence, a supporting feature to a song from a certain band or artist. This means that the visuals have to represent the song or the feeling it presents in an effective way with the limited amount that they can do in the songs timeframe.
The sound of a song is a culmination of many aspects of music. Instrumentation, key and timbre all play a role in how we as an audience perceive a song. The composer often makes these creative decisions in order to convey a particular mood to the listener; everything is intentional. This is simultaneously reflected in the visuals chosen by the creator of the video.
One of the key things we have to think about is fitting to the conventions of the genre so that what we produce is authentic as possible, yet despite this, there is also the option of going against some less prominent conventions to make our creation unique.
The Importance of Sound to Music Video
Sound in a song often dicatates an audiences perception of it. It creates mood, emphasises emotion and reinforces any lyrics in the piece. The mood of the song firstly helps to define the visuals. It gives them a direction and a feeling in what they are doing, no matter what type of video it is for. The visuals usually match the the sound or the genre, in instrumentation and lyrics, unless you are juxtaposing the two against each other an creating the opposite of what people expect to see for a valid reason. Idividual interpretations of these sounds working with visuals create the songs meaning to a person and therefore heavily influence their opinion of it, still taking into account their past experiences and conventions of the genre.
The Importance of Lyrics to Music Video
In my opinion, lyrical content plays a huge role of defining what a music video is. Without lyrics and meaning, the song would have no real definition to base its sound upon and in turn, nothing to develop a music video from. Lyrics make a song what it is. In modern commercial pop music, the lyrics tend to be nothing more than fillers, something to pronounce when singign the melody line and I think that songs develop fat more meaning and cnnection with the audience when they contain lyrics that mean something. Crucially, direct links can be made between lyrics and visuals, such as props as seen in the Life is a Gun video, or even narrative.
Both sound and lyrics combine to help influence the visuals in a music video. Without both, a song seems to lose its identity and for me, that means it no longer appealsto a wider udience.
One of the key things we have to think about is fitting to the conventions of the genre so that what we produce is authentic as possible, yet despite this, there is also the option of going against some less prominent conventions to make our creation unique.
The Importance of Sound to Music Video
Sound in a song often dicatates an audiences perception of it. It creates mood, emphasises emotion and reinforces any lyrics in the piece. The mood of the song firstly helps to define the visuals. It gives them a direction and a feeling in what they are doing, no matter what type of video it is for. The visuals usually match the the sound or the genre, in instrumentation and lyrics, unless you are juxtaposing the two against each other an creating the opposite of what people expect to see for a valid reason. Idividual interpretations of these sounds working with visuals create the songs meaning to a person and therefore heavily influence their opinion of it, still taking into account their past experiences and conventions of the genre.
The Importance of Lyrics to Music Video
In my opinion, lyrical content plays a huge role of defining what a music video is. Without lyrics and meaning, the song would have no real definition to base its sound upon and in turn, nothing to develop a music video from. Lyrics make a song what it is. In modern commercial pop music, the lyrics tend to be nothing more than fillers, something to pronounce when singign the melody line and I think that songs develop fat more meaning and cnnection with the audience when they contain lyrics that mean something. Crucially, direct links can be made between lyrics and visuals, such as props as seen in the Life is a Gun video, or even narrative.
Both sound and lyrics combine to help influence the visuals in a music video. Without both, a song seems to lose its identity and for me, that means it no longer appealsto a wider udience.
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