When it comes to music video, editing is one of the most crucial stages of it's creation, if not the most important overall. Editing allows the pace of the song to be captured, the genre and style to be expressed, the jump cuts finally coming together and making sense, and for the meaning being conveyed in an expressive way. Editing a music video is essential for it's style, dependent upon technique and specific features that make it work as a representation of the track it accompanies. Unlike with a film, continuity and chronological order isn't all that's necessary, whic also means that creativity and inspiration come into play a whole lot more. Before we undertook this daunting task, we reaffirmed what we wanted to do and tried to come up with a basic plan for the weeks ahead.
Editing Day One
This day was primarily about importing our first few sets of footage into Final Cut Pro so that we could see what we had to work with and take it from there. All the footage from shooting days one and two took roughly an hour to transfer, and after that we went through a number of the clips to get a sense of what they looked like on screen. This meant that we ended up getting a general idea of what needed to to be reshot and how to better it before even beginning to place anything in the timeline. Once this was done, we started to put in a few shots that matched to those we had in our storyboard and then began to build around those. We realised pretty early on that we would need a lot more footage than originally anticipated and this was one of the big advantages to separating out our shoots, since it gave us time to evaluate our work and better it before reshooting.
Editing Day Two - Six
Using the footge that we had, we began to make a plan for the shots we would need to reshoot and any new ideas we wanted to include. In doing this, it meant that we could pre-empt what we would have work with a week or so later and therefore know what not to waste time on when working with the limited footage we had. Mostly, on this day and the week or so after, we experimented with ideas that might work and found our way around the Final Cut Software again.
Wednesday, 4 December 2013
Monday, 2 December 2013
Researching Audience
Genre...
When thinking about genre, Amanda Roger's music has many influences. Mostly it can be said that she fits into the indie genre, primarily focusing on piano blues music, or folk music, both of which are generally listened to by late teens up to late twenties. This could suggest that her music should be aimed at these types of audiences, yet that does not specifically mean it is limited to them.
Whilst this is a component of her music, it could also be considered that it has elements of the Pop music style, particularly ballads. This means that, "This Beauty" especially, her music could be used within the mainstream charts that many people watch, therefore making it well known universally.
Her music is also very relatable, especially in the case of This Beauty, as it touches upon very important issues that early teens through to older women can identity with. This further extends her demographic to younger audiences and far older, especially if it were entered into the charts. Having a wide target audience like this means that it could be considerred more poipular than than the genre simply suggests.
Sound...
The music that Amanda writes is musically defined as a subtle mix between Jazz, Blues, Folk, Pop and Indie. She takes influences from whomever and whatever inspires her, helping her to creat a unique genre fusion that gives her a completely unique sound. This covers more than the target audience of her Genre of music, as audiences who are older may have an interest in the wider range of styles she showcases in a variety of her songs.
Appearance...
Amandas style is very distinct and natural, yet from this, is highly different to many mainstream artists. This is not a bad thing, yet it does serve to narrow her audience somewhat, with her strong views on how the world should be treated.
When thinking about genre, Amanda Roger's music has many influences. Mostly it can be said that she fits into the indie genre, primarily focusing on piano blues music, or folk music, both of which are generally listened to by late teens up to late twenties. This could suggest that her music should be aimed at these types of audiences, yet that does not specifically mean it is limited to them.
Whilst this is a component of her music, it could also be considered that it has elements of the Pop music style, particularly ballads. This means that, "This Beauty" especially, her music could be used within the mainstream charts that many people watch, therefore making it well known universally.
Her music is also very relatable, especially in the case of This Beauty, as it touches upon very important issues that early teens through to older women can identity with. This further extends her demographic to younger audiences and far older, especially if it were entered into the charts. Having a wide target audience like this means that it could be considerred more poipular than than the genre simply suggests.
Sound...
The music that Amanda writes is musically defined as a subtle mix between Jazz, Blues, Folk, Pop and Indie. She takes influences from whomever and whatever inspires her, helping her to creat a unique genre fusion that gives her a completely unique sound. This covers more than the target audience of her Genre of music, as audiences who are older may have an interest in the wider range of styles she showcases in a variety of her songs.
Appearance...
Amandas style is very distinct and natural, yet from this, is highly different to many mainstream artists. This is not a bad thing, yet it does serve to narrow her audience somewhat, with her strong views on how the world should be treated.
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