Ancillary - Typography and Typeface

When designing our album cover, typeface was one of the things we had to be the most careful with. Our decision would influence the entire perception of our artist - a typefaces effect, although small and unnoticeable, really makes a difference. We had to come up with a balance between something that looked professional yet also hand written, to stick with the natural theme running throughout our music video and initial designs for the album artwork. Therefore, we decided to use a separate, hand designed font for Amanda's name. We wanted to make it appear as if the red thread seen in our video was used to create the title, further affirm the link between our video and the artwork.

This Beauty - Finished Music Video

And here it is... our finished video! We're all really proud of how it turned out and of how much our hard work paid off. I think it's clear now watching this just how understanding the conventions and styles of the genre impact the creation of music videos. We're now free to start the process of gathering audience feedback and opinions, and for this we started with the artist herself.

After letting her know of the completion of the project, she responded with this email:

This was fantastic news for us as a production group, as it felt as if all our efforts were finally validated and acknowledged, particularly since Amanda believes we have captured the meaning of the song so well. It makes me especially feel as if we have achieved what we set out to do in a way that stays true to the original artist. Our next step will be to use various methods of marketing to get the audience feedback we now require.