When designing our album cover, typeface was one of the things we had to be the most careful with. Our decision would influence the entire perception of our artist - a typefaces effect, although small and unnoticeable, really makes a difference. We had to come up with a balance between something that looked professional yet also hand written, to stick with the natural theme running throughout our music video and initial designs for the album artwork. Therefore, we decided to use a separate, hand designed font for Amanda's name. We wanted to make it appear as if the red thread seen in our video was used to create the title, further affirm the link between our video and the artwork.
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