Typical Conventions of Our Music Video Genre

The genre of music video is greatly determined by the sound, style and genre of the song that is being portrayed, which means that to develop good music video, we need to understand and apply the conventions of our genre as fully so that they can become an integral part of our own products.

Amanda Rogers is one of those artists that is hard to pin down to a particular genre, but her style is easily spotted in some other artists videos. Therefore, we chose to stick to Indie videos with influences from Blues, Pop and Piano music as Amanda's main genre.

Conventions 

Mise-en-scene

• Often use of retro/vintage inspired clothing to reflect older influences of music and evoke an aged sound with a modern twist
• Natural Lighting is often favoured over artificially lit or particularly bright areas. 
• Use of instruments in music video 
• Exterior Locations (tends to be- this isn't a strict convention) 
• Sometimes vintage filters used- e.g. black and white, washed out colour etc.
• Not as wide a variety of settings used, generally 1,2 or maximum 3
• Similarly a limited number of costume changes
• Editing 
• Not a very fast editing pace (strictly depends on the song though) 
• When compared to other genres such as R+B for example, this genre doesn't shrink time as much. Of course, being a music video, the general convention is that generally time is shrunk in indie music videos, however not to a great extent as in other music perhaps. 

Camera

• Generally steady shots- when shaky cam used- not to great extent, tend to be of nature
• Slow panning shots, slow motion
• Close ups of artist to create identity
• Low angle shots, empowering artist